The Urban Purl

Leila Bux, the founder of The Urban Purl, is a one woman show, creating colours galore on yarn and fibre in her kitchen workshop in North West London.

A long-time crafter, knitter and crocheter, Leila began dyeing yarn as an ongoing extension of exploring creativity in colour, subsequently launching The Urban Purl yarn brand online in 2017. Serendipity smiled on The Urban Purl allowing Leila to explore and develop more exciting and glorious colour combinations for you to enjoy after having attracted the attention of Stephen & Penelope in Amsterdam, who became her very first stockist, how cool is that!

A culturally rich and diverse upbringing in West London has greatly influenced Leila’s creativity, leading to a fascination with urban/cityscapes, the graphic imagery of urban dereliction and the colours generated by the natural processes of deconstruction (she’s not emo or morbid, promise!) that imbues many of her colourways with an urban, gritty quality. She is also known for her intricate semi-tonals, lightly peppered with speckles, that has become the brand signature.

A maximalist at heart, Leila creates darkly blended moody colours, as well as rich and vibrant hues with or without speckles. Yarn texture, dimension and handle are key factors when choosing the right yarns for her colours and Leila constantly strives to keep her yarn choices luxurious yet sustainable, ecologically friendly and as cruelty free as possible.